#1 Auto Styling & Window
Tinting Franchise

John Marsh was appointed our Senior Director of Franchise Operations in September 2023 in Boca Raton, Florida. John is responsible for overseeing and managing various aspects of franchise operations with a focus on supporting new unit growth, field and classroom training, as well as system and platform integration and execution. John is also accountable for internal communications, strategic initiatives, company culture, and franchisee engagement with unwavering support to our teams and franchisees, and in doing so, amplifies the impact of all our projects, fortifying our Franchise network. Before that, John served as our Operations Manager and VP of Operations beginning in April 2014 in Boca Raton, Florida.

Anthony Foley was appointed our Director of Franchise Development in May 2008 in Boca Raton, Florida. Anthony is responsible for consulting with franchise prospects from Start To Finish, Inc and providing ongoing support of their businesses. Anthony is also accountable for franchisee relationships, chainwide sales growth, company profitability, and franchise operations. Before that, from January 2003 through August 2008, Anthony served as Franchise Development Manager at United Franchise Group in Palm Beach, Florida.

Donna Brenner was appointed our Controller in September 2016 in Boca Raton, Florida. Donna is responsible for managing the company’s financial reporting including budgets, projections, P&L, balance sheet, and administering franchise licenses, royalties and advertising fund and reporting to the CFO. Before that, from January 2004 through August 2016, Donna served as an accounting and property manager with e-commerce experience in Palm Beach, Florida.

Madeleine Zook was appointed to Board of Advisors and our CMO in January 2025 in Boca Raton, Florida. Madeleine is responsible for developing and implementing comprehensive marketing strategies and objectives by Identifying target markets, customer segments, and positioning strategies to drive brand awareness, and customer acquisition. This includes strategic brand positioning and awareness campaigns to leverage growth of B2B and B2C franchise verticals that include Mobile Services™ residential and commercial window tinting and film services. Madeleine is accountable for managing and executing the National Advertising Fund (NAF) for franchisees and ensuring fund compliance within the franchise network. Before that, Madeleine served as Senior Brand Officer and Board of Advisors for many other franchise companies since January 2015. Madeleine has also been a Multi-Unit and Multi-Brand Franchisee of Threshold Brands home services in Philadelphia, Pennsylvania.

Madison Belfour was appointed our Director of Marketing in April 2024 in Boca Raton, Florida. Madison is responsible for driving the strategic direction and success of the marketing function within the organization. Madison’s primary responsibilities are a combination of leadership, strategic thinking, and effectively managing the franchisee NAF and leading the Franchise Advisory Committee. Madison plays a crucial role in supporting franchisees and is accountable for driving marketing effectiveness and maintaining brand consistency across the franchise network. Before that, Maddison served as our Sr. Analytics & Special Projects Manager beginning in January 2021 in Boca Raton, Florida.

Michael Glick was appointed our Franchise Development Manager in May 2020 in Boca Raton, Florida. Michael is responsible for consulting with new franchise prospects and franchise resales. Michael is also accountable for franchisee relationships, chainwide sales growth, and company profitability. Before that, from July 2016 through September 2019, Michael served as Franchise Development Manager at United Franchise Group, and at TBC Corporation in West Palm Beach, Florida.

Sofia Rosati was appointed our Communications Manager in May of 2022. Sofia is responsible for working directly with our franchisee’s new store development and opening phase to coordinate the stores’ brand window graphics, vehicle wraps, virtual store tours, scheduling the grand opening event and marketing activities to maximize franchisees new store opening success. Sofia is also accountable for managing the setup process, procedures, and relationships associated with franchisees marketing and merchandising material, vendors and suppliers, and related logistics. Prior to that, from September 2020 through November 2021, Sofia worked as a Tint World® store sales manager in Coconut Creek Florida. Before that, Sofia served over 15 years in Sales and Human Resources in Bethpage New York.

Amanda Bonfiglio was appointed our Social Media Ambassador in January of 2023. Amanda is responsible for assisting the marketing department in supporting our franchisees’ social media marketing and events activities. Amanda is also accountable for special events to enhance brand visibility through strategic initiatives and the development of effective social media advertising campaigns. Before that, from September 2021 through December 2022, Amanda served as Social Media Marketing Influencer in South Florida.

Maria Landaeta was appointed our Creative Design Manager in June of 2019. Maria is responsible for ensuring overall preservation of corporate brand identity in specialized style guide creation, packaging design, social media, website design and overall brand building, product structure creation, final artwork design, print proof approvals, packaging products. Maria is also accountable for managing the design process of developing compelling retail marketing materials and product packaging in collaboration with franchise and affiliate licensed brand managers for preparing collateral material related to promotional products and services. Before that, Maria has been a Cum Laude Graphic Design graduate from Florida Atlantic University, and served as manager for several large restaurant groups in Weston Florida.

Carl Montanari was appointed as our Technical Trainer in February 2019. Carl is responsible for daily support of the franchise locations in the United States and Canada and assist franchise owners’ sales and technical training using the most up to date industry techniques and systematic procedures for each service to maximizing efficiency. Carl is also accountable for delivering the highest standard of education in the auto styling industry with hands-on training programs in auto detailing and ceramic coating, paint protection film, vehicle wrapping, and window tinting installation. Before that, from January 2004 through January 2019, Carl served as lead ASE Certified technician for Meineke Car Care Centers and brings more than 15 years in automotive retail operations experience with broad knowledge in technical maintenance, repair and customer service in South Florida.

Dane Bryant was appointed as our Website Developer in October of 2021. Dane is responsible for the ongoing management and support of the company’s growing website design and graphical interface. Dane is also accountable for providing strategic support for our digital marketing team, and provides technical support and insight for our ever-evolving website landscape. Before that, as a graduate of Lynn University in Boca Raton, Florida, Dane has more than 20 years of experience in website design, software development, and digital marketing in Boca Raton, Florida.

Mayra Minerva Taveras was appointed our Accounting Manager in February 2024 in Boca Raton, Florida. Mayra is responsible for all accounting support and assists with implementing systems for collecting, analyzing, verifying, and reporting financial information for the accounting department. Before that, from January 2004 through August 2016, Mayra served as an accounting and property manager with e-commerce experience in Palm Beach, Florida.

Iveth Amaya was appointed our Accounting Bookkeeper in September 2024 in Boca Raton, Florida. Iveth is responsible for providing support and maintaining the month-end closing process, including maintenance of accounts receivable, accounts payable, general ledger and other projects assigned by the accounting department. Before that, Iveth served as an accounting Bookkeeper in Palm Beach, Florida.

Luke Fidler was appointed as our Franchise Business Coach in August of 2022. Luke is responsible for daily support of the franchise locations in the United States and Canada and to assist franchise owners with meeting the demand of fast-paced growth through sales training and operational support. Luke is also accountable for motivating and implementing strategies to help franchisees increase business revenue, promote overall growth and meet specific goals. Before that, from January 2008 through June 2022, Luke served as owner of an automotive retail store, and was awarded the Mobile Electronics Magazine Top 50 retailer award multiple times in Tampa, Florida.

Jonathon Kowanetz was appointed our Franchise Business Coach in June 2024. Jonathon is responsible for daily support of the franchise locations in the United States and Canada and to assist franchise owners with meeting the demand of fast-paced growth through sales training and operational support. Jonathon is also accountable for motivating and implementing strategies to help franchisees increase business revenue, promote overall growth and meet specific goals. Before that, from January 2007 through December 2023, Jonathon served as chief executive officer for Handcraft Auto Marine & Offroad and was awarded the Mobile Electronics Magazine Retailer of the Year and Best Customer Experience.

Mel Valaldez was appointed our Franchise Business Coach in June 2024. Mel is responsible for daily support of the franchise locations in the United States and Canada and to assist franchise owners with meeting the demand of fast-paced growth through sales training and operational support. Mel is also accountable for motivating and implementing strategies to help franchisees increase business revenue, promote overall growth and meet specific goals. Before that, from January 2018 through December 2023, Mel served as sales and technical support on new products and installations for Sales Manager for AAMP Global distribution of mobile electronics in Texas.

Benny Broyles was appointed our Franchise Business Coach in January 2025. Benny is responsible for daily support of the franchise locations in the United States and Canada and to assist franchise owners with meeting the demand of fast-paced growth through sales training and operational support. Benny is also accountable for motivating and implementing strategies to help franchisees increase business revenue, promote overall growth and meet specific goals. Before that, from June 2005 through December 2024, Benny served as General Manager for Sound Decisions specializing on supervising product sales and installations in Johnson City Tennessee.

Eliot Scarpetti was appointed our Videographer in April of 2017. Eliot is responsible for the management and production of digital media assets, generating story ideas, and storyboarding for our productions. Eliot is also accountable for generating story ideas, event photography and videography, long form videos and reels and grand opening event productions. Before that, from January 2010 through March 2017, Eliot served more than 12 years in automotive retail operations experience in videography production management in Boca Raton, Florida.