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E-commerce Tips for Automotive Shop Owners

December 21, 2015

The automotive e-commerce industry is booming, with a projected worth of $51.6 billion by 2018. Because there are so many online options for consumers to buy aftermarket and OEM auto parts and accessories, breaking into this growing trend and then sustaining profitability can be tough. For automotive business owners, e-commerce needs to be more than just a website.

If you’re wanting to take advantage of this growing online market, make sure to consider these tips on better automotive e-commerce:

  • Research your market: In order to make sure you’re selling what your market wants, you need to take the time to review and research your target demographic. Look for or conduct your own detailed analytics, surveys or reports on your market to better understand what you can sell for a profit.
  • Practice vendor management: Once you know what to sell, you’re going to have to get stock. This is where vendor management is key as you’ll need to attract big-name parts suppliers to ensure your inventory is filled at a reasonable rate. You should select your vendors through research, supplier identification, and price and contract comparison.
  • Incentivize often: Shoppers go online not only for convenience, but for exclusive deals as well. If you’re not discounting parts or incentivizing consumers with free shipping or package deals, you won’t be able to break out from the competition. Consider periodic promotions to entice shoppers to pick your e-commerce site over the rest.

Adding e-commerce to your automotive business can be a great way to supplement your brick-and-motor income and increase your customer base in the process. Doing so however requires careful consideration and by partnering with Tint World, you’ll be able to have a powerful e-commerce site for all your automotive parts and accessories all while keeping your brand name intact.


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Tint World® Franchisee Testimonials

Tint World® Franchisees love to share their success stories.

Excellent franchise. They have everything you need to be successful. I look forward to the Tint World® Franchise Convention and Awards Banquet training every year. They offer the greatest brands and have a great corporate team.

Tim Kjaer

Owner of Tint World®

Medford, NY

The marketing department of Tint World® is amazing. I have an automotive accessory background and I prefer to be part of the franchise system because they do it for me at my stores. It is a huge added value to what they offer.

Danny Rios

Owner of Tint World®

San Antonio, TX

I chose to join the Tint World® family and become owner of the Pittsburgh location after seeing the massive success the franchisees are having and learning about the dedication that the Tint World® corporate team has for the store owners to thrive.

Brandon Blume

Owner of Tint World®

Pittsburgh, PA

Opening a Tint World Franchise has been a great experience. We've been open for a little over a year now and have far exceeded our goals!

Donnie Saucier

Owner of Tint World®

Gulfport, MS

I want to thank the CEO, Charles Bonfiglio for being a great role model for the last five years and taking the time to share his wisdom with me; business and non-business related. He represents everything I'm striving to become one day - in business, as a father and a husband - a true inspiration! Thank you!

Danny Shenko

Owner of Tint World®

Fort Lauderdale & Sunrise, FL

This is an excellent franchise opportunity. The Corporate Team is great to work with. Charles' passion and excitement is contagious!

Richard Martin

Owner of Tint World®

Albany, NY

We have had a great transition from the moment we considered a franchise purchase with Tint World to opening our store. They have a great team to support you the entire way!

Xan Owens

Owner of Tint World®

Morgan Hill, CA

I chose to open a Tint World franchise after seeing several stores and meeting the dedicated, professional staff at the corporate office. They are very real people that care about creating opportunity for more people to build their own successful business.

Jeff Rackley

Owner of Tint World®

The Colony, TX

The reason I chose Tint World is that they treat you like family. I felt very welcomed during Discovery Day and Charles, the CEO is so passionate with Tint World and it shows it in how Tint World keeps successfully growing.

Pedro Flores

Owner of Tint World®

Midland, TX

I just wanted to thank you all for the training at Corporate. It’s obvious to me why the Franchise is growing so fast. Having the right leadership, employees and products is what every business strives for and I see it all in Tint World. I am very excited to get my contribution added to your family and I'm looking forward to learning more from everyone there.

Stephen Klein

Owner of Tint World®

New Orleans-Elmwood, LA

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