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Here’s how franchisees can navigate the post-holiday doldrums

December 27, 2017

 

Keep your brand active, and your spirits up

It’s not uncommon for franchise and retail businesses of all types to slow down soon after the retail rush of the holiday season subsides.

January, February and March are traditionally slow months for sales and customer traffic, but there are ways to boost business before the brighter days of spring and summer.

  • Lengthen the holidays. Maintain the holiday momentum as long as you can. Customers may return gifts soon after Christmas. Sell them new products with targeted markdowns.
  • Step up your social media game. Get creative. Consider hiring a professional public relations firm to handle your social media platforms. Lure customers to your shop with one-day specials or other promotions you can trumpet on social media.
  • Keep advertising. Don’t let your brand fade during the winter. Start advertising now to ensure good spring sales and build toward a profitable year.
  • Plan ahead. You know when your business is up, and when it’s down. Prepare for the short-term financial downturn ahead of time with a rainy-day fund and possible staffing shifts.
  • Tout new products. If one of your vendors rolls out a new product, especially early in the year, promote it to get customers to your store.
  • Get involved. The slower winter season is a good time to step up networking with local chambers of commerce and other business or trade organizations. Attend conferences to promote your brand.
  • Get personal. Call some of your best customers of the past year and thank them for their support and invite them in for a cup of coffee. Based upon their prior purchases, gently pitch some new products they may be interested in. Some of our Tint World stores have had great success hosting or being involved in their local cars and coffee outfit.

The most important advice: Stay positive. Slowdowns are part of business, and should be part of your planning process. Remember: This too shall pass. Click here for more information about Tint World® franchises or download our franchise kit today.

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Tint World® Franchisee Testimonials

Tint World® Franchisees love to share their success stories.

Excellent franchise. They have everything you need to be successful. I look forward to the Tint World® Franchise Convention and Awards Banquet training every year. They offer the greatest brands and have a great corporate team.

Tim Kjaer

Owner of Tint World®

Medford, NY

The marketing department of Tint World® is amazing. I have an automotive accessory background and I prefer to be part of the franchise system because they do it for me at my stores. It is a huge added value to what they offer.

Danny Rios

Owner of Tint World®

San Antonio, TX

I chose to join the Tint World® family and become owner of the Pittsburgh location after seeing the massive success the franchisees are having and learning about the dedication that the Tint World® corporate team has for the store owners to thrive.

Brandon Blume

Owner of Tint World®

Pittsburgh, PA

Opening a Tint World Franchise has been a great experience. We've been open for a little over a year now and have far exceeded our goals!

Donnie Saucier

Owner of Tint World®

Gulfport, MS

I want to thank the CEO, Charles Bonfiglio for being a great role model for the last five years and taking the time to share his wisdom with me; business and non-business related. He represents everything I'm striving to become one day - in business, as a father and a husband - a true inspiration! Thank you!

Danny Shenko

Owner of Tint World®

Fort Lauderdale & Sunrise, FL

This is an excellent franchise opportunity. The Corporate Team is great to work with. Charles' passion and excitement is contagious!

Richard Martin

Owner of Tint World®

Albany, NY

We have had a great transition from the moment we considered a franchise purchase with Tint World to opening our store. They have a great team to support you the entire way!

Xan Owens

Owner of Tint World®

Morgan Hill, CA

I chose to open a Tint World franchise after seeing several stores and meeting the dedicated, professional staff at the corporate office. They are very real people that care about creating opportunity for more people to build their own successful business.

Jeff Rackley

Owner of Tint World®

The Colony, TX

The reason I chose Tint World is that they treat you like family. I felt very welcomed during Discovery Day and Charles, the CEO is so passionate with Tint World and it shows it in how Tint World keeps successfully growing.

Pedro Flores

Owner of Tint World®

Midland, TX

I just wanted to thank you all for the training at Corporate. It’s obvious to me why the Franchise is growing so fast. Having the right leadership, employees and products is what every business strives for and I see it all in Tint World. I am very excited to get my contribution added to your family and I'm looking forward to learning more from everyone there.

Stephen Klein

Owner of Tint World®

New Orleans-Elmwood, LA

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