While marketing your business is one of the most important aspects of franchise ownership, attracting and retaining a great customer base is essential to having a successful business. Although marketing can seem like an overwhelming undertaking, Tint World® HQ is always here to help.
Marketing with email has been around for a while, and it hasn’t always had the best reputation. We all know how annoying unsolicited, or “spam,” email can be. The last thing we want is for your franchise to be associated with that kind of digital notoriety.
That’s why we provide email content that focuses on adding value and creates loyal customers. We create marketing emails that aren’t just about selling something but are focused on solving problems for our customers and offering a clear and easy solution.
One great example of an objective could be an email to your customers explaining how a particular feature on a product works. Perhaps it’s a car alarm setting, or a remote start feature. By explaining the feature, you in turn add value for your customers. They learn how to use a product they own, or perhaps they discover something new that sets up a trip to your franchise location to discover more. Even better, when customers find value in your email marketing, they are likely to forward those messages to friends (leveraging the “viral” aspect of consumer behavior).
Good marketing focuses on the customer, not the sale. When customers understand that you’re there to serve them, they’re willing to develop a relationship with your business that goes far beyond the “one-off” sale. Good email marketing can help foster and develop those relationships, while paying big dividends for your business.
If you’re ready to explore more about marketing your franchise business, don’t hesitate to reach out to the Marketing & Creative Department here at Tint World® Franchise Headquarters. We have the resources and expertise to help develop and execute a successful email marketing campaign – along with any other kind of project you have in mind!
If you’re not a current franchisee, download a franchise kit today to learn about the ways we can support you in pursuing your dream of owning your own business.
