The COVID-19 pandemic has forced franchise brands to take a more hands-off approach to in-person engagement, but that just makes the human touch even more important for success. Automotive franchise and other brands have a challenge: Leverage technology to adapt to the new normal and maintain the human connection even in an environment that emphasizes touchless sales and remote interactions.
First, use all the communication channels at your disposal to communicate a consistent brand message internally and to customers. At Tint World®, this means using video meetings, social media, phone calls, or email inspire our team members and location owners, encouraging them to keep their eye on the goal as we build a better future for all of us.
When it comes to customers, spoil them with choices when it comes to accessing information. Make it easy to find out what they need to know on the platform of their preference. This means using your website to provide safety information and store updates. It means using social media and email lists to connect to your customers, keeping them up to date. It means strengthening e-commerce options and make it as easy as possible for customers to do business with your stores.
Online Trade Shows
We’re all disappointed about the cancellation of the this year’s SEMA, but we understand the need to keep everyone safe; however, 2020 has proven that not even a pandemic can stop networking. Virtual trade shows and events are becoming the norm. Successful franchise brands keep their foot in the door by encouraging corporate team members and location owners to participate in virtual events and online marketplaces.
Virtual Discovery Days
In the middle of the pandemic, franchise brands can’t stop looking for candidates for location ownership. At the same time, they need to be cognizant of health and safety concerns. Tint World® addresses these issues through a virtual discovery day model, giving a way for potential owners to learn about our brand safely and easily.
Tint World® is committed to supporting its location owners during these challenging times. If you’re interested in learning more about our franchise family, download our franchise kit to find out more.