Boca Raton, Florida – August, 2011 – Window tinting and automotive franchise, Tint World® today announced the launch of a new automotive franchise site, tintworldfranchise.com In order to effectively communicate the values of the Tint World automotive business opportunity, the site is built around four informational videos that visitors can watch to learn more about the franchise
Though most franchise opportunity information on the web is text only, the new Tint World site is nearly 100% web video-based, making it the first franchise site of its kind. Embracing the rise of video on the web, the Tint World marketing team designed the site around four sections of video content. In the first video, visitors are given a general overview of the Tint World business, and explained the major values of Tint World as an automotive business opportunity. In the second video, viewers see a video interview with franchise president, Charles Bonfiglio, who greets viewers, and shares his own personal feelings about the franchise. Third, viewers get to see testimonials from real Tint World franchise owners, and lastly, see a step-by-step overview of the franchise process in the fourth video. Visitors can then download a free franchise information kit for more in-depth information about the opportunity.
With so many franchises available today, the new Tint World site makes it especially easy to learn about Tint World. Tint World web developers conducted extensive research on existing franchise websites and found that nearly all of the information was dense, text-based content that required hours of research to sift through. In response to these findings, the Tint World video series and website was specifically designed to give a prospective franchisee all the information he or she needs to make a decision – all with no more effort than pressing a play button.
The new Tint World franchise site may mark the future of franchise sales online and has quickly gained attention from major players in the franchising community. Arrangements have even been made between Tint World and the International Franchise Association (IFA) to share site traffic so that franchise conversion rate studies can be made by local universities.
“We’re all very pleased with the new video-based franchise site.” Said franchise president, Charles Bonfiglio. “When researching other franchise opportunity sites, we found that all the text and fragmented information just wasn’t effective. We think showing our business through video is a more powerful and effective way to show the value of the Tint World Franchise.”
Tint World anticipates a positive reaction from the new site design and video content. The new site will be linked from the Tint World consumer homepage and traffic updates will be sent regularly to representatives at IFA to track results of the new site.
About Tint World®
Established 1982 in Tamarac, Florida, Tint World® is now the leading automotive franchise providing automotive, residential, commercial, and marine window tinting and security film services in the US. Tint World® Automotive Franchise also offers auto accessories, alarms, mobile electronics, performance parts, custom wheels and tire packages, auto detailing, and reconditioning services.
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