Many people in franchising have been drawn to the industry because it offers a clear road map to success. The proven systems and repeatable processes of the best franchise businesses ensure franchisees from a variety of backgrounds, with a range of professional experience, have all the tools they need to thrive throughout the franchise journey, from discovery and grand opening to ongoing operations.
Demonstrated systems and ongoing support are the foundation of franchising. But a powerful company culture is equally important to sustained growth. With a strong business culture – the core values and vision shared by leadership, the corporate team, franchisees and their employees – franchisors can amplify all the benefits of the franchise model. Great companies have great cultures that empower team members to elevate productivity and enhance customer experience, supporting the trust and brand loyalty that drive long-term profitability.
But not all cultures are created equal, and some may undermine even the most effective and proven franchise systems. This type of work culture can result in turnover and reduced morale that spreads quickly to customers – who are likely to give voice to their bad experiences with one-star reviews and negative referrals.
If you’re researching franchise opportunities, closely evaluate the culture of each company you look at. Take full advantage of the validation stage in the process to talk with franchisees about their experience.
Every company culture is different. But the great ones all have some shared qualities to look 1 for during your research:
- Mission: Trust and personality matter as much as skills and experience. Teams that are in sync and working toward the same goal can unlock new possibilities and deliver entirely new solutions. Online reviews, social media, and employee engagement, can guide you as you assess any potential opportunities.
- Values: It’s easy to tell when a company lives by its values. An authentic commitment to a shared vision and common purpose is reflected not only in satisfaction and morale, but also in results and reputation. Read reviews, talk to customers, and visit franchise locations yourself to see whether the company’s core values are lived out every day.
- Leaders: True leaders value transparency and accountability. If employees feel they’re expected to do as you say, not as you do, the foundation of any culture will be affected. Trust, performance, morale, and customer service will all be affected. When leaders communicate openly, celebrate their team’s wins, and are willing to acknowledge their mistakes, the whole team benefits.
At Tint World®, we offer the best of both worlds. Our franchisees have the support of an operations model that has been perfected over 40 years of industry leadership. And we’re committed to a company culture that serves everyone, from customers and employees to franchisees and our growing corporate team! To find out more about our exciting franchise opportunities, download our franchising kit today!
