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Why are online reviews important?

March 14, 2019

Online review management is key to gaining customers

Tint World® business owners know how important it is to do great work and stand behind it, making things right for every customer, no matter what. However, the world of online reviews can also be an intimidating place. At times, these reviews seem like more of a public forum for disgruntled customers, catering to the whims of the Pitchfork Mob.

While it might be tempting to ignore your negative reviews online, you should be warned that your customers aren’t looking the other way when they see them. A recent study showed that a whopping 91 percent of people say they trust online reviews as much as recommendations from their own friends!

From your social media pages, to your Google listing – online reviews are everywhere. At Tint World®, we equip our business owners with the marketing tools they need to maintain a great online presence. Here are some tips to help you respond and encourage more positive reviews.

  1. Ask for good reviews. Anger is a great motivator, and many people will only review online when they’re unhappy. Combat this by asking your happy, satisfied customers for reviews at the point of sale. You can also make it easy for them with a timely follow up email or text link.
  2. Respond calmly. Responding to bad reviews is your time to shine. Show the world that you are a professional who stands by their work by responding calmly and compassionately to your disgruntled reviewers. Remember that cooler heads prevail!
  3. Don’t game the system. Fake reviews are easy to spot, so don’t try to game the system by stacking five-star reviews from fake accounts.
  4. Thank your cheerleaders. Be sure to respond to every review, especially the good ones. Thank your happy customers for taking the time to review you. They’ll be more likely to review you again next time.

The online world, and the way it affects retailers, is constantly changing. That’s why it’s vital for all business owners to stay on top of online trends. Tint World® business owners receive continuing education and support from the home office, ensuring that they are ahead of the game online and in the real world. If you would like to learn more about owning a Tint World® location, download our franchise kit today.

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Tint World® Franchisee Testimonials

Tint World® Franchisees love to share their success stories.

Excellent franchise. They have everything you need to be successful. I look forward to the Tint World® Franchise Convention and Awards Banquet training every year. They offer the greatest brands and have a great corporate team.

Tim Kjaer

Owner of Tint World®

Medford, NY

The marketing department of Tint World® is amazing. I have an automotive accessory background and I prefer to be part of the franchise system because they do it for me at my stores. It is a huge added value to what they offer.

Danny Rios

Owner of Tint World®

San Antonio, TX

I chose to join the Tint World® family and become owner of the Pittsburgh location after seeing the massive success the franchisees are having and learning about the dedication that the Tint World® corporate team has for the store owners to thrive.

Brandon Blume

Owner of Tint World®

Pittsburgh, PA

Opening a Tint World Franchise has been a great experience. We've been open for a little over a year now and have far exceeded our goals!

Donnie Saucier

Owner of Tint World®

Gulfport, MS

I want to thank the CEO, Charles Bonfiglio for being a great role model for the last five years and taking the time to share his wisdom with me; business and non-business related. He represents everything I'm striving to become one day - in business, as a father and a husband - a true inspiration! Thank you!

Danny Shenko

Owner of Tint World®

Fort Lauderdale & Sunrise, FL

This is an excellent franchise opportunity. The Corporate Team is great to work with. Charles' passion and excitement is contagious!

Richard Martin

Owner of Tint World®

Albany, NY

We have had a great transition from the moment we considered a franchise purchase with Tint World to opening our store. They have a great team to support you the entire way!

Xan Owens

Owner of Tint World®

Morgan Hill, CA

I chose to open a Tint World franchise after seeing several stores and meeting the dedicated, professional staff at the corporate office. They are very real people that care about creating opportunity for more people to build their own successful business.

Jeff Rackley

Owner of Tint World®

The Colony, TX

The reason I chose Tint World is that they treat you like family. I felt very welcomed during Discovery Day and Charles, the CEO is so passionate with Tint World and it shows it in how Tint World keeps successfully growing.

Pedro Flores

Owner of Tint World®

Midland, TX

I just wanted to thank you all for the training at Corporate. It’s obvious to me why the Franchise is growing so fast. Having the right leadership, employees and products is what every business strives for and I see it all in Tint World. I am very excited to get my contribution added to your family and I'm looking forward to learning more from everyone there.

Stephen Klein

Owner of Tint World®

New Orleans-Elmwood, LA

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