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Five ways to leverage Facebook to boost holiday sales

November 7, 2018

Tint World franchisees have a powerful tool at their fingertips

Facebook is among the most powerful marketing tools in history. Are you using it to its full potential during the holiday season?

The Tint World® home office provides a lot of professionally curated content to our local stores, but franchisees can manage their own Facebook pages however they want. And during the post-Thanksgiving holiday season, it can bring more customers and cash to your store.

Here are five tips for leveraging Facebook for the best holiday season ever.

  1. Targeted ads. You can tailor Facebook ads and promotions to reach very specific audiences in your area. Use the demographic, interests, and zip codes to really hone in on customers most likely to visit your store.
  2. Deck the digital halls. Make each post chime with holiday images or GIFS. You can also change the main photo on your page to something holiday-oriented.
  3. Keep it light. Don’t push your products too heavily. Maintain a good split between promoting your products and trying to get your customers into the holiday spirit. Maybe consider a daily product highlight to bring attention to a hot gift, but don’t overdo it.
  4. Highlight the extras. Make prominent posts about warranties, free shipping, and return policies.
  5. Highlight humans. What draws people to Facebook pages? Pictures of other people. Perhaps Santa paid a visit to your shop. A picture of a child sitting on Santa’s lap? It’ll draw lots of likes. Also include employees or customers clad in cute Christmas attire or ugly holiday sweaters. Double down on the holiday spirit whenever you can.

Make Facebook your friend, and you’ll have a much better chance at a cool Yule. Contact Tint World® today for more advice on Facebook marketing best practices for franchisees or to download our franchise kit.


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Tint World® Franchisee Testimonials

Tint World® Franchisees love to share their success stories.

Excellent franchise. They have everything you need to be successful. I look forward to the Tint World® Franchise Convention and Awards Banquet training every year. They offer the greatest brands and have a great corporate team.

Tim Kjaer

Owner of Tint World®

Medford, NY

The marketing department of Tint World® is amazing. I have an automotive accessory background and I prefer to be part of the franchise system because they do it for me at my stores. It is a huge added value to what they offer.

Danny Rios

Owner of Tint World®

San Antonio, TX

I chose to join the Tint World® family and become owner of the Pittsburgh location after seeing the massive success the franchisees are having and learning about the dedication that the Tint World® corporate team has for the store owners to thrive.

Brandon Blume

Owner of Tint World®

Pittsburgh, PA

Opening a Tint World Franchise has been a great experience. We've been open for a little over a year now and have far exceeded our goals!

Donnie Saucier

Owner of Tint World®

Gulfport, MS

I want to thank the CEO, Charles Bonfiglio for being a great role model for the last five years and taking the time to share his wisdom with me; business and non-business related. He represents everything I'm striving to become one day - in business, as a father and a husband - a true inspiration! Thank you!

Danny Shenko

Owner of Tint World®

Fort Lauderdale & Sunrise, FL

This is an excellent franchise opportunity. The Corporate Team is great to work with. Charles' passion and excitement is contagious!

Richard Martin

Owner of Tint World®

Albany, NY

We have had a great transition from the moment we considered a franchise purchase with Tint World to opening our store. They have a great team to support you the entire way!

Xan Owens

Owner of Tint World®

Morgan Hill, CA

I chose to open a Tint World franchise after seeing several stores and meeting the dedicated, professional staff at the corporate office. They are very real people that care about creating opportunity for more people to build their own successful business.

Jeff Rackley

Owner of Tint World®

The Colony, TX

The reason I chose Tint World is that they treat you like family. I felt very welcomed during Discovery Day and Charles, the CEO is so passionate with Tint World and it shows it in how Tint World keeps successfully growing.

Pedro Flores

Owner of Tint World®

Midland, TX

I just wanted to thank you all for the training at Corporate. It’s obvious to me why the Franchise is growing so fast. Having the right leadership, employees and products is what every business strives for and I see it all in Tint World. I am very excited to get my contribution added to your family and I'm looking forward to learning more from everyone there.

Stephen Klein

Owner of Tint World®

New Orleans-Elmwood, LA

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