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From Lamborghinis to Camrys, every car is cool to Santiago Rojas

October 25, 2018

The former pilot and Massapequa shop owner is our latest Franchisee Spotlight

Former pilot Santiago Rojas now has his feet planted firmly on the ground at the Tint World® in Massapequa Park, New York, which he owns with his wife, Dominica. But his business is still taking off at the year-old Long Island shop.

Santiago answers a few questions about his franchisee experience in this month’s Tint World® Franchisee Spotlight.

Question: How did you learn about Tint World®?

Answer: I came upon an internet ad for prospective franchisees. We chose to move forward because of the number of stores in the U.S., and they had great brand recognition and a great reputation. They offered lots of hands-on help for the owners and great training.

How does Tint World® support its franchise owners?

Corporate was there the whole time (during the opening). They were hand in hand supporting us throughout the process of building the whole store. I can text the president of the company any time I want and ask his opinion. We get great corporate support from them.

What is an example of ways the home office supports you and other franchisees?

We don’t have to worry about going out and looking for vendors, the best deal on products, or negotiating deals. Tint World® takes care of that for you. They negotiate the best deals, and we always have the products and know the best source to get them from.

What did you do before you got involved with Tint World®?

I flew airplanes. Heavy jets, private stuff. I’ve been doing cars my whole life. It was cars, then airplanes, then cars again.

What kind of cars do you drive?

An Escalade and an SRT Challenger. They all have big wheels on them. The Challenger has exhaust modifications … all the stuff we do at the shop.

Has anything about the business surprised you?

I guess maybe how quickly business took off. Everyone keeps referring all their friends and family and customers keep pouring in.

Has your shop worked on any especially cool cars?

I’ve been doing it my whole life. It’s always just another day. Right now we have a shop full of Corvettes, and it’s a normal day. We’ve had Ferraris, Lamborghinis. That’s what you get into it for. You get to work on cool cars, make them different, and get a paycheck at the end of the day. They are all different, all cool in their own way. I’ve had a Lamborghini roll in — “Awesome, a Lamborghini!” Then a guy in a Toyota Camry comes in and drops $8,000. He’s a normal guy who came in, he saved all his money. He can’t afford a Lamborghini but can afford to make his Camry look cool. Every car to me is cool.

Any advice for fellow or prospective Tint World® franchisees?

Work hard, follow the system Tint World gives you, and build a great team for support.

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*This information appears in the Tint World® Franchise Disclosure Document 2024 Item 19*. Your individual results may differ. There is no assurance that you’ll earn as much.

*2 Total US Automotive Aftermarket is projected at $500 Billion in the parts and accessories auto care industry that services approximately $289.5 Million vehicles in 2023 and projected to reach $560 Billion in 2026.

*3 Specialty Equipment Market Association (SEMA) performance parts and accessories subset of the entire automotive aftermarket is projected at $53.71 Billion in 2023, and projected to reach $58.66 Billion in 2025. Architectural Window Films Market is protected at $3.22 Billion In 2022 and protected to reach $4.59 Billion In 2030. Automotive Window Film Market is protected at $3.83 Billion in 2022, and is protected to reach $11.7 billion by 2030. Total US Window Film Market is protected at $10.59 Billion in 2021, and protected to reach $16.56 Billion in 2030.

*4 Automotive Aftermarket Wheels is projected at $22.05 Billion in 2022, and projected to reach $52.6 Billion in 2031. Automotive Electronics Market is projected at $252.70 Billion in 2022, and projected to reach $415.16 Billion in 2030. Automotive Wrap Films Market is protected at $5.81 Billion in 2022, and projected to reach $28.89 Billion in 2030.

*1 Minimum financial requirements are used in consultation with our finance department to assist with lending.

*2 Please see Item 7 of the Tint World® Franchise Disclosure Document 2023 Item 19* for initial investment information.

*3 The Tint World® Conversion and Co-Brand Programs may cost less to implement our franchise. Contact Our franchise development team to review the program details.