Council serves as sounding and advisory board for store owners
Tint World® has always been known for the support we give our owners. From marketing help to continuing education, we know our franchisees are the backbone of our brand. Owner and founder Charles Bonfiglio knows the importance of throwing the full support of the home office behind his store owners. He was a franchisee for years before starting Tint World®, and understands there can often be a drastic disconnect between what franchisees need to succeed and what franchisors provide.
The Tint World® Franchise Advisory Council, first assembled this year, aims to further close the gap between the home office and store level.
The five-member council consists of Tint World® franchisees representing the stores within their given region. The council assembles for regular teleconferences and members act as liaisons between franchisees in their areas. Members also serve as a sounding board of sorts for other franchisees who approach them for advice or to share news of potential partners or problems.
The 2018 members are Austin Gurba, Mark Hamilton, Rick Martin, Rodney Theil, and Xan Owens.
The council has already built on the quality of communication that already existed, says council member Austin Gurba, who owns the Tint World® franchise in Lenexa, Kansas. It has also bettered communications between individual store owners.
“It’s definitely nice because we can bounce ideas off each other,” he says. The council streamlines communications between the home office and owners.
It has also helped Tint World further refine its product placement and promotions. The council has reinforced the point that franchises are located in such diverse areas that a single marketing plan across the company is not going to work. What appeals to customers in Kansas may not have the same appeal to customers in New York or North Carolina. The council helps “get the pulse of different locations,” Gurba says.
The council also encourages individual store owners to communicate with each other and cultivate product and partnership leads, and reinforces brand unity.
“It’s kind of cool to have a voice in the things we carry and offer,” says Xan Owens, who is a co-owner of the Tint World® in Morgan Hill, California.
Franchisees could be insular and focus solely on building their own Tint World enterprise, but “that doesn’t do the brand any good at all. None whatsoever,” she says.
For more information on exciting Tint World franchise opportunities, download our franchise kit.