Joining a franchise is one of the biggest decisions you will make in your life, right up there with choosing a college or buying a house. It’s not a decision to take lightly, as your time, energy and income will be tied to the franchise network and leadership for many years to come. When the relationship works, it’s beneficial to everyone involved. But when the relationship doesn’t gel, the results aren’t as rewarding.
You know the questions to ask before you buy a car or buy a house. But joining a franchise is new territory for most people. Here are three questions you might not know to ask about a franchise opportunity you’re interested in.
1) What Are You Really Selling?
A franchise brand is always about more than just the product or service being sold. As an automotive styling franchise, Tint World® sells high-end aftermarket upgrades and services, but that doesn’t sum up who we are and what we do. We’re also about the lifestyle and top-notch service our brand represents. Every franchise brand has a personality that’s as important to consumers as the products and services themselves. Make sure you’re on board with the lifestyle, not just the sales.
2) Who Are Your Competitors, and How Are You Different?
Every brand has competition. Franchise leadership should know who those competitors are and have a plan to excel in their market space. Differentiation is key here. What makes this franchise special? Why would consumers choose this franchise over the competitors? If the answer is one you can get behind, you’re likely a good fit for the opportunity.
3) Are Any Major Changes Planned for the Next Five Years?
You need information, not just about where the franchise brand is now, but about where they plan to be in the next five years. Are they planning to change the concept or focus? Are leadership changes coming? Expansion to new markets? Find out what those plans are, because you’ll be along for that ride.
It’s vital to select a great match when you’re searching for a franchise opportunity. Ask the tough questions and put in plenty of research on your own.
If you’re looking for an automotive styling center franchise opportunity, Tint World® would love to hear from you and answer all your questions. Just download our franchise kit to learn more.
