Car dealerships, both used and new, have their hands tied in daily business dealings that often leave little or no time to find new methods of business expansion. While the industry of selling, trading and buying cars, trucks and SUVs is indeed laborious, there are still ways you can find new revenue-building methods for your dealership. Going hand-in-hand with car sales are aftermarket components that consumers are purchasing at an increasing rate, and by converting your existing business into one that offers these products, your dealership can reach a much larger customer base.
By selling products like performance, styling and 12 volt upgrades, you create an atmosphere that marks your dealership as a local vendor for parts that typically are only available online. This adds buying appeal and can allow you to leverage your abilities when selling – especially if your service area offers installations. If you decide to go this route, you can appeal to shoppers looking to buy turn-key, customized vehicles that come with a warranty and the backing of the dealership’s “attention to detail.”
While the concept of selling and installing aftermarket parts at your dealership is attractive, it can be met with complications that can make the entire process not worth the effort. Not only will you have to develop a relationship with the aftermarket manufactures, you’ll have to train your sales and technical staff on how such products should be marketed and installed. Taking these obstacles into consideration, a smart solution that still allows the aftermarket to benefit your dealership is to partner with a dedicated, automotive customization franchise to become a co-brand, store-in-a-store concept.
By doing so, you can keep your existing complex, inventory and staff, while simultaneously benefiting from having highly trained aftermarket professionals work with your dealership. The concept lets you take full advantage of clout earned by a national aftermarket installer, giving you access to high-quality and sought after parts and accessories that can be installed properly in order to maintain and even boost your dealership’s reputation. As a co-branded dealership, you can also pre-build exciting, customized vehicles to be sold and leverage them in your marketing and on-site advertising.
Adding a trusted, nationally recognized aftermarket provider to your dealership is a great way to make your business stand out from the competition. To find out more about how to become a co-branded business, such as Tint World® Express dealership, contact us today!
