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Here’s how franchisees can navigate the post-holiday doldrums

December 27, 2017

 

Keep your brand active, and your spirits up

It’s not uncommon for franchise and retail businesses of all types to slow down soon after the retail rush of the holiday season subsides.

January, February and March are traditionally slow months for sales and customer traffic, but there are ways to boost business before the brighter days of spring and summer.

  • Lengthen the holidays. Maintain the holiday momentum as long as you can. Customers may return gifts soon after Christmas. Sell them new products with targeted markdowns.
  • Step up your social media game. Get creative. Consider hiring a professional public relations firm to handle your social media platforms. Lure customers to your shop with one-day specials or other promotions you can trumpet on social media.
  • Keep advertising. Don’t let your brand fade during the winter. Start advertising now to ensure good spring sales and build toward a profitable year.
  • Plan ahead. You know when your business is up, and when it’s down. Prepare for the short-term financial downturn ahead of time with a rainy-day fund and possible staffing shifts.
  • Tout new products. If one of your vendors rolls out a new product, especially early in the year, promote it to get customers to your store.
  • Get involved. The slower winter season is a good time to step up networking with local chambers of commerce and other business or trade organizations. Attend conferences to promote your brand.
  • Get personal. Call some of your best customers of the past year and thank them for their support and invite them in for a cup of coffee. Based upon their prior purchases, gently pitch some new products they may be interested in. Some of our Tint World stores have had great success hosting or being involved in their local cars and coffee outfit.

The most important advice: Stay positive. Slowdowns are part of business, and should be part of your planning process. Remember: This too shall pass. Click here for more information about Tint World® franchises or download our franchise kit today.

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Franchise Times Top 200+

*This information appears in the Tint World® Franchise Disclosure Document 2023 Item 19*, your results will vary depending on how well you faithfully follow the franchise system.

*2 Total US Automotive Aftermarket is projected at $500 Billion in the parts and accessories auto care industry that services approximately $289.5 Million vehicles in 2023 and projected to reach $560 Billion in 2026.

*3 Specialty Equipment Market Association (SEMA) performance parts and accessories subset of the entire automotive aftermarket is projected at $53.71 Billion in 2023, and projected to reach $58.66 Billion in 2025. Architectural Window Films Market is protected at $3.22 Billion In 2022 and protected to reach $4.59 Billion In 2030. Automotive Window Film Market is protected at $3.83 Billion in 2022, and is protected to reach $11.7 billion by 2030. Total US Window Film Market is protected at $10.59 Billion in 2021, and protected to reach $16.56 Billion in 2030.

*4 Automotive Aftermarket Wheels is projected at $22.05 Billion in 2022, and projected to reach $52.6 Billion in 2031. Automotive Electronics Market is projected at $252.70 Billion in 2022, and projected to reach $415.16 Billion in 2030. Automotive Wrap Films Market is protected at $5.81 Billion in 2022, and projected to reach $28.89 Billion in 2030.

*1 Minimum financial requirements are used in consultation with our finance department to assist with lending.

*2 Please see Item 7 of the Tint World® Franchise Disclosure Document 2023 Item 19* for initial investment information.

*3 The Tint World® Conversion and Co-Brand Programs may cost less to implement our franchise. Contact Our franchise development team to review the program details.