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Social Media for Franchises – How to Set It Up

March 16, 2016

For franchise owners, the moment after a soft opening can be hectic. Not only will you be taking your first real steps as a business owner, you’ll be working hard to get new customers and establishing your brand in your market. While you can rely on the marketing and advertising support provided by your franchisor, it’s important to take action on your own to get closer to breaking even with your investment.

As a long-standing, national franchise system, we’ve seen the power of social media for all types of franchisees – from new owners to industry veterans. However, some methods are time-tested but stale, while others are too radical for their own good. The key is finding the ideal middle ground so your social efforts result in positive ROI for your new franchise. Here’s how:

  • Research corporate efforts: The beauty of a successful franchise system is the support frequently available to your location. More often than not, you won’t have to worry about setting up social media accounts and some corporate efforts even trickle down to the franchisee level. However, it’s recommended that you don’t rely entirely on your franchisor for social media, so do your research and find out what’s offered and any way you can add an individualized flavor.
  • Personalize your presence: Taking corporate social media efforts one step further, you should be encouraged to customize your presence online so you can localize your pages. Customers want to identify with your brand, so take the time to add pictures, descriptions of you and your staff, and personalized posts that give off a human quality to your franchise location.
  • Post: Social media is meant to spark engagement, but you can’t expect a conversation if you don’t start one. Take advantage of your social profiles by posting customer testimonials, personalized photos, videos, completed jobs and whatever else gets your customers excited.
  • Promote: Social media can be a great way to gain new customers through promotions. You can appeal to established clientele by pushing specials that encourage shares to gain new business. It’s also wise to consider investing in ads through Facebook or LinkedIn that can target specific demographics to expand your customer base.

By taking these steps, your franchise should find a solid ROI with social media. It’s also encouraged to take advantage of any corporate efforts and use content developed at the franchisor level. At Tint World, we’re always trying to help our owners expand and grow their business – even on social media. If you’re interested in our national franchise opportunities, contact our franchise development team today for your franchise starter kit.

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Tint World® Franchisee Testimonials

Tint World® Franchisees love to share their success stories.

Excellent franchise. They have everything you need to be successful. I look forward to the Tint World® Franchise Convention and Awards Banquet training every year. They offer the greatest brands and have a great corporate team.

Tim Kjaer

Owner of Tint World®

Medford, NY

The marketing department of Tint World® is amazing. I have an automotive accessory background and I prefer to be part of the franchise system because they do it for me at my stores. It is a huge added value to what they offer.

Danny Rios

Owner of Tint World®

San Antonio, TX

I chose to join the Tint World® family and become owner of the Pittsburgh location after seeing the massive success the franchisees are having and learning about the dedication that the Tint World® corporate team has for the store owners to thrive.

Brandon Blume

Owner of Tint World®

Pittsburgh, PA

Opening a Tint World Franchise has been a great experience. We've been open for a little over a year now and have far exceeded our goals!

Donnie Saucier

Owner of Tint World®

Gulfport, MS

I want to thank the CEO, Charles Bonfiglio for being a great role model for the last five years and taking the time to share his wisdom with me; business and non-business related. He represents everything I'm striving to become one day - in business, as a father and a husband - a true inspiration! Thank you!

Danny Shenko

Owner of Tint World®

Fort Lauderdale & Sunrise, FL

This is an excellent franchise opportunity. The Corporate Team is great to work with. Charles' passion and excitement is contagious!

Richard Martin

Owner of Tint World®

Albany, NY

We have had a great transition from the moment we considered a franchise purchase with Tint World to opening our store. They have a great team to support you the entire way!

Xan Owens

Owner of Tint World®

Morgan Hill, CA

I chose to open a Tint World franchise after seeing several stores and meeting the dedicated, professional staff at the corporate office. They are very real people that care about creating opportunity for more people to build their own successful business.

Jeff Rackley

Owner of Tint World®

The Colony, TX

The reason I chose Tint World is that they treat you like family. I felt very welcomed during Discovery Day and Charles, the CEO is so passionate with Tint World and it shows it in how Tint World keeps successfully growing.

Pedro Flores

Owner of Tint World®

Midland, TX

I just wanted to thank you all for the training at Corporate. It’s obvious to me why the Franchise is growing so fast. Having the right leadership, employees and products is what every business strives for and I see it all in Tint World. I am very excited to get my contribution added to your family and I'm looking forward to learning more from everyone there.

Stephen Klein

Owner of Tint World®

New Orleans-Elmwood, LA

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