Patrick Amaral brings a digital native perspective to his position as social media and design manager for Tint World®.
Amaral was still a teenager when he recorded, edited, and uploaded his first video to YouTube. Within a few years, he had amassed more than 300,000 subscribers and thousands more followers on Instagram, Facebook, and other social media platforms. His experience and extensive network of followers made him the ideal fit for taking Tint World®’s digital presence to the next level.
“Based on my previous experience with social media and influencer marketing, we were able to get started on many exciting ideas and initiatives as soon as I came on board in 2022,” Amaral said. “We’ve been able to build on these strategies over the last year and a half to further enhance our brand’s presence online. We’re investing in new partnerships and events to generate all kinds of eye-catching content that drives awareness and builds value. It’s a great feeling to see this type of content being shared organically by our followers, and the benefits from that degree of added exposure are incredible.”
Amaral’s combined expertise in social media and creative design make him a key member of the Tint World® marketing and creative department. As a result of his hybrid skillset, Amaral continually generates brand awareness and engagement through new campaign strategies based on the specific needs of franchisees throughout the U.S. and Canada. He also creates digital assets for branding and promotion, including billboards, social media assets, email campaigns, and in-store display videos.
“My personal mantra is to get better each and every day,” Amaral said. “Every day at Tint World is a little bit different, because some days I’m doing a lot of social media, other days I’m doing creative. It takes a lot of brainstorming and strategy, but we’re always dialed-in on creating content our viewers respond to, helping to drive the brand forward.”
