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Studying your franchise competition

February 16, 2017

No matter what business you are in, you have competition. From phones to cars to electronics to even mattresses, there are very few, if any, businesses that don’t have competitors that are looking to gain an advantage over you and your business. Competition is a good thing, because it makes everyone work harder to deliver on their promise to their customers and their employees. One of the best things that you can do as a TintWorld® franchise owner is to study your franchise competition to see what they are doing and then finding ways to do things better than they are to grow your TintWorld® franchise.  Franchise Competition

Even though there are other tinting franchises out there, remember that there is no other franchise that is going to be the exact same as your TintWorld® franchise. They are in a different location, they may offer similar products, but they are not the same as your TintWorld® franchise products and most importantly, they don’t have the power and the name that you have as a TintWorld® franchise.

Being able to identify how your TintWorld® franchise products are different and better than your competition can help you learn the best ways to compete and win. Knowing what makes your individual TintWorld® franchise stand out from other franchises can not only help you sell your products and services, but will help you be able to tell your customers why you are the better choice for their business. These steps are the best way to study the difference between you and your competition:

How is the competition reaching people?

Investigate and learn what methods your competition is using to meet their audience and study how they are doing it. Put yourself in the public’s shoes: is what my competition saying sound real, interesting and something worth finding out more about? If so, think about why and then decide how you can do it better.

Are their products and services the same as mine?

While other franchises may have similar products and services that you offer, the chances are that the products and services they offer aren’t exactly the same. Study the differences and use those differences to your advantages to promote your TintWorld® franchise.

How are the prices?

If your competitors prices are higher than yours, learn why they are charging more and how successful they are? Some competitors may be saying that their products are better quality or more of a luxury, but if they aren’t, promote that information to your customers. If their prices are lower, learn why they are charging less; is the quality worse than yours or are they cutting corners to beat you on price? Either way, you can use that information to differentiate yourself from your franchise competition.

How is their website?

Take the time to check out your competition’s website, from the design of the site to the words that they have on their pages. If they offer a newsletter sign up, consider adding your email address to see what information they are sharing or if they are offering giveaways. Learning how your competition uses their website, as well as social media (Twitter, Facebook, Instagram) can give you insight into how they are trying to reach customers.

Studying your franchise competition is not just a one-time thing to do; being constantly aware of your existing competition, as well as new competitors that are coming into your market, can help you better understand how to reach potential customers with your TintWorld® franchise locations. Staying in touch with what your competitors are doing and learning what, if anything, they are saying about your, can help your TintWorld® franchise succeed and grow against others in your market.

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Tint World® Franchisee Testimonials

Tint World® Franchisees love to share their success stories.

Excellent franchise. They have everything you need to be successful. I look forward to the Tint World® Franchise Convention and Awards Banquet training every year. They offer the greatest brands and have a great corporate team.

Tim Kjaer

Owner of Tint World®

Medford, NY

The marketing department of Tint World® is amazing. I have an automotive accessory background and I prefer to be part of the franchise system because they do it for me at my stores. It is a huge added value to what they offer.

Danny Rios

Owner of Tint World®

San Antonio, TX

I chose to join the Tint World® family and become owner of the Pittsburgh location after seeing the massive success the franchisees are having and learning about the dedication that the Tint World® corporate team has for the store owners to thrive.

Brandon Blume

Owner of Tint World®

Pittsburgh, PA

Opening a Tint World Franchise has been a great experience. We've been open for a little over a year now and have far exceeded our goals!

Donnie Saucier

Owner of Tint World®

Gulfport, MS

I want to thank the CEO, Charles Bonfiglio for being a great role model for the last five years and taking the time to share his wisdom with me; business and non-business related. He represents everything I'm striving to become one day - in business, as a father and a husband - a true inspiration! Thank you!

Danny Shenko

Owner of Tint World®

Fort Lauderdale & Sunrise, FL

This is an excellent franchise opportunity. The Corporate Team is great to work with. Charles' passion and excitement is contagious!

Richard Martin

Owner of Tint World®

Albany, NY

We have had a great transition from the moment we considered a franchise purchase with Tint World to opening our store. They have a great team to support you the entire way!

Xan Owens

Owner of Tint World®

Morgan Hill, CA

I chose to open a Tint World franchise after seeing several stores and meeting the dedicated, professional staff at the corporate office. They are very real people that care about creating opportunity for more people to build their own successful business.

Jeff Rackley

Owner of Tint World®

The Colony, TX

The reason I chose Tint World is that they treat you like family. I felt very welcomed during Discovery Day and Charles, the CEO is so passionate with Tint World and it shows it in how Tint World keeps successfully growing.

Pedro Flores

Owner of Tint World®

Midland, TX

I just wanted to thank you all for the training at Corporate. It’s obvious to me why the Franchise is growing so fast. Having the right leadership, employees and products is what every business strives for and I see it all in Tint World. I am very excited to get my contribution added to your family and I'm looking forward to learning more from everyone there.

Stephen Klein

Owner of Tint World®

New Orleans-Elmwood, LA

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