As a Tint World® franchise owner, you know that there are a number of different ways to attract customers to visit your location. From signs to flyers and going out in the community to promote your Tint World® location, there are a variety of ways to help get people to visit your store to show off your products.
Although you might know ways to get them into your store, do you know that you can help keep them in the store, encourage them to purchase from your location and turn them into long time customers by using the five senses to make them feel welcome? Learning how to engage the five senses of your customers can help drive more sales for your Tint World® franchise.
Sight
Take a look at your Tint World® location through the eyes of someone who may not have visited your store before. Is everything open so that they can see all of the products you have to offer and brightly lit to make everything visible? If your store is cluttered, dim and looks like a storm blew through, you may be turning your customers off before they can see all you have to offer.
Touch
For those that like to work on cars, touch is a big part of the experience when working with a company. Are your items laid out in a way that encourages customers to touch the products and hold them in your hand? If a number of your items are locked away or aren’t easily accessible, you may be missing an opportunity to connect with your customers.
Sound
What is the normal volume in your Tint World® location? Is it so loud that customers can’t hear themselves think or so quiet that they think they are in a library? Sound is a big part of the customer experience, so make sure that employee conversations are at a respectful level that any music that is being played is appropriate for your customers and make sure that the sound levels are set so that customers aren’t looking to get what they want and get out too quickly.
Smell
For some customers, the smell in a store can make them feel welcome or make them want to walk out before they come too far inside. With an automotive and marine based business like your Tint World® location, the smells from the shop area may seem like home for some of your customers, but other parts of your store may be too strong. Take a minute to see how your Tint World® location really smells and adjust accordingly.
Taste
Taste really isn’t an area of concern for most Tint World® locations, but if the smells of your store leaves a bad taste in the mouth of your customers, you may be losing the opportunity to make a great sale.
Being able to engage the five senses of your customers when they come into your Tint World® franchise location can help one-time customers become long-time customers, but be careful that the five senses that you engage with in regards to your customers don’t overpower their experience when they come to visit your Tint World® store.