David Roche liked being a software engineer. But he loves cars.

That was enough to finally convince him to make the switch from a successful career in the tech industry to owning and operating the Tint World^® San Diego – La Mesa location in Southern California.

“I’ve always been interested in everything about cars, from the way they look to performance,” Roche said. “I reached a point where I knew that I wanted to pursue a different path. Software engineering was a good career, but it just wasn’t providing the personal pride and satisfaction I wanted. It was time for me to do something I was passionate about.”

As he researched his options, Roche discovered Tint World^®. The National Automotive Styling Centers^™ franchise offered an accessible on-ramp to his dream. He was immediately won over by Tint World^®’s industry-leading support for franchisees and its full range of automotive aftermarket services and products, from window tint to wheels, audio, detailing and graphics.

“The process of becoming a Tint World^® franchisee was world-class,” Roche said. “From my first inquiry until the store opened, the franchise team was amazing. We had all the training and support we needed and were able to move quickly through the steps until we opened in December 2021.”

Once Tint World^® San Diego – La Mesa was open for business, Roche knew he had made the right decision. The community’s response was overwhelmingly positive, and Roche recognized that Southern California is a dream market for auto service.

“People in this area are passionate about their vehicles, so it’s just part of the culture here,” Roche said. “Drivers take pride in their cars, trucks and SUVs, and they love the convenience, quality and expertise Tint World^® delivers. That’s good for business, of course, but it also makes going to work every day a pleasure.”

To learn more about Tint World^® and our franchise opportunities, download our franchise kit today.