For franchise owners, one of the most important parts of driving recognition for your business is through marketing programs that help drive interest in your franchise location. One area that auto detailing franchise owners need to understand to drive positive customer service experiences is the important of social media reviews for your auto franchise.
According to a recent study, 88% of consumers trust online reviews as much as personal recommendations for a business and as social media interaction continues to grow in importance for businesses, these numbers are expected to trend higher in the years to come. If you are an automotive detailing franchise, understanding the importance of social media reviews and how they can affect your business is key to making sure that your franchise is being viewed in the best possible way. 
Things to remember for your automotive detailing franchise to remember when it comes to social media reviews:
Having a social media presence is important: A study by Statista showed that 97% of businesses are using social media in some fashion, but how the social media is being used widely varies among businesses. While having a social media presence is important, being able to use your social media accounts to engage with users can help grow the quality and quantity of your reviews, as well as giving your franchise the opportunity to respond to consumers.
Understanding the Importance of Social Media Reviews: In the same study mentioned above, 72% of consumers say that positive reviews make them trust a local business more. For your franchise business, this means that having a group of positive reviews can help drive more traffic to your business, so it is important for you to be able to understand the significance of having positive reviews for your franchise.
Don’t Ignore Negative Reviews: While it may seem easier to not respond to negative reviews on social media for your franchise location, the immediate nature of social media means that ignoring a negative review can make the situation worse. When a negative review is left for your franchise, do your best to respond quickly, take responsibilities that you may have made with the customer, personalize your response instead of having a canned, generic response and try to move the conversation about a review offline and talk to the person one on one. While it may seem more important to refute the review, working with consumers directly can help solve any issues.
While dealing with social media reviews can seemingly be more difficult than necessary, incorporating social media marketing into your franchise promotion plan can help drive positive results for your franchise. If you are ready to find out how you can grow your franchise opportunities with TintWorld®, contact our franchise development team today for your franchise starter kit.
