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Influencers: Are They Right for Your Brand?

June 11, 2020

The world of marketing is always changing. Brands are always racing to find the next, best and most effective way to reach and convert consumers. And it’s probably safe to say that the last decade has brought more changes to marketing than the previous 50 years.

One of those changes is influencer marketing, which is the practice of getting internet personalities with established audiences to endorse your product or service. Influencer marketing is big business, and according to experts, it gets results. Whether you’re marketing a snack brand or an auto styling franchise, it’s important to know whether this strategy is right for you. Here’s what you need to know.

Why it Works

According to HubSpot, 49% of consumers rely on influencer recommendations for their buying decisions, and 60% say their in-store purchasing has been swayed by an influencer. But why?

Influencer marketing is not a new concept. In previous years, celebrities endorsed products. But those endorsements were always presented as advertisements. Over time, consumers have become savvy to direct advertising, maybe even skeptical.

Influencer marketing splits the difference between direct advertising and recommendations from family and friends. Because consumers are following influencers on social media, their recommendations feel more reliable and trustworthy than direct advertising.

Should You Use It?

When approached correctly, influencer marketing can be beneficial for your brand. But be sure you’re partnering with influencers whose audience matches your target audience, whose ideals align with yours, and whose compensation expectations fit your budget.

Remember, this person will be representing your brand, and anything else they post, whether it’s personal news or political opinions, will reflect on you. So, choose carefully. If you’re uncomfortable with this reality, consider using a brand ambassador instead of influencers, as the relationship is more formal and controlled.

At Tint World®, we’re always looking at new, innovative marketing methods, to benefit our franchise locations owners. Keeping up to date with the latest strategies gives them the boost they need to grow and succeed. If you’re interested in joining a forward-thinking franchise, we would love to talk with you. Just download our franchise kit to find out more.

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Tint World® Franchisee Testimonials

Tint World® Franchisees love to share their success stories.

Excellent franchise. They have everything you need to be successful. I look forward to the Tint World® Franchise Convention and Awards Banquet training every year. They offer the greatest brands and have a great corporate team.

Tim Kjaer

Owner of Tint World®

Medford, NY

The marketing department of Tint World® is amazing. I have an automotive accessory background and I prefer to be part of the franchise system because they do it for me at my stores. It is a huge added value to what they offer.

Danny Rios

Owner of Tint World®

San Antonio, TX

I chose to join the Tint World® family and become owner of the Pittsburgh location after seeing the massive success the franchisees are having and learning about the dedication that the Tint World® corporate team has for the store owners to thrive.

Brandon Blume

Owner of Tint World®

Pittsburgh, PA

Opening a Tint World Franchise has been a great experience. We've been open for a little over a year now and have far exceeded our goals!

Donnie Saucier

Owner of Tint World®

Gulfport, MS

I want to thank the CEO, Charles Bonfiglio for being a great role model for the last five years and taking the time to share his wisdom with me; business and non-business related. He represents everything I'm striving to become one day - in business, as a father and a husband - a true inspiration! Thank you!

Danny Shenko

Owner of Tint World®

Fort Lauderdale & Sunrise, FL

This is an excellent franchise opportunity. The Corporate Team is great to work with. Charles' passion and excitement is contagious!

Richard Martin

Owner of Tint World®

Albany, NY

We have had a great transition from the moment we considered a franchise purchase with Tint World to opening our store. They have a great team to support you the entire way!

Xan Owens

Owner of Tint World®

Morgan Hill, CA

I chose to open a Tint World franchise after seeing several stores and meeting the dedicated, professional staff at the corporate office. They are very real people that care about creating opportunity for more people to build their own successful business.

Jeff Rackley

Owner of Tint World®

The Colony, TX

The reason I chose Tint World is that they treat you like family. I felt very welcomed during Discovery Day and Charles, the CEO is so passionate with Tint World and it shows it in how Tint World keeps successfully growing.

Pedro Flores

Owner of Tint World®

Midland, TX

I just wanted to thank you all for the training at Corporate. It’s obvious to me why the Franchise is growing so fast. Having the right leadership, employees and products is what every business strives for and I see it all in Tint World. I am very excited to get my contribution added to your family and I'm looking forward to learning more from everyone there.

Stephen Klein

Owner of Tint World®

New Orleans-Elmwood, LA

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