These days, social media is essential to the success of a business. No matter your market or industry, chances are, both your current customers and potential customers are on social networking platforms. That means that if you’re not keeping an active presence on social media, you’re missing out – and likely leaving money on the table!
The social media landscape can be daunting, especially if you’re not a heavy personal user. But, adhering to some simple principles can help you post and engage like the pros do, even if you’re a newbie.
One of the most important things to keep in mind when diving into social media is consistency. Pick a posting schedule that you know you can stick to – once or twice a week. You can always increase the frequency as you become more comfortable in time. Remember to also keep it simple and let the content speak for itself. As they say, “a picture is worth a thousand words”.
Start out with a single platform and work on building out your audience from there. As auto styling franchise, Instagram happens to be a great fit for starting out. The visual format makes a perfect showcase for the awesome customizations and aftermarket accessories we feature at all of our Tint World® centers. Chances are, your customers will already be showing off their customizations on their social media – so this is a great place to establish connections and develop a loyal following.
You can take advantage of this to increase your “reach” on social media. That is, how many people are seeing posts about your business. As you finish jobs, make sales and delight your customers, invite them to tag (a way for users to link their posts to other users on the social networking site) your location in a post when they show off their upgraded vehicle.
Before you know it, you’ll be seeing your business popping up in posts all over social media, giving you free, valuable exposure to even more potential customers.
Social media helps turn happy customers into brand ambassadors for your business. Customer engagement is one of the most effective tools that social media puts in your franchise success toolkit. And you can take advantage of it even when you’re first starting with social.
Just to recap, here are the three things to remember as you get started with social media for your auto styling franchise:
- Be Consistent: Post every week on the same day(s) and time(s) with simple, “easy to digest” content. Less is more!
- Baby Steps: Start out with a single platform and build up some experience. Then branch out as you feel comfortable. One great platform profile is better than five mediocre platform profiles.
- Spread the Word: Ask your happy customers to post about their experience by showing off their upgraded vehicle – and, most importantly, tag your location when they do!
These simple steps will have you on the road to social media success in no time. And remember, when you’re part of the Tint World® family, you’ll always have access to the support and tools you need to succeed in every aspect of your business. Download our franchise kit to learn more!
