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Marketing 101 for Franchisees

February 10, 2022

Marketing your new Tint World® franchise location may initially feel like an intimidating task. This is why we offer ongoing training and support for our franchisees in all aspects of their business.

Tint World® brings over 40 years of experience in successfully managing—and marketing—automotive styling franchise businesses. One of the most common hurdles when opening a franchise location is establishing a customer base. Luckily, Tint World® offers marketing support for that, too! Utilizing collective experience and insight, the Marketing Team can create cost-effective lead-generation campaigns across multiple platforms to ensure you hit the ground running!

Social media is a popular, low-cost tool that any franchisee can use to engage with current and potential customers and market their location.

When first venturing into social media, it’s important to remember two important concepts: Consistency & Engagement. Opening an account on a social media website, posting one or two items, and then letting it go dormant is a recipe for disaster. Secondly, take every opportunity to engage in conversations with customers. One of the most powerful aspects of social media is its ability to create community. You can use that to build your business.

Let’s look deeper into how these two areas can be put into practice:

Consistency

When you first begin promoting your location on social media, it’s critical to commit to posting consistently. While you can also schedule your posts in advance, remember that you’ll still need to be realistic about your objectives and posting frequency. Also, don’t sign up for every platform and attempt to “do it all” from day one. Take it slow. It’s much better to be highly-engaged on a single platform, than spread so thin that you can never maintain an active presence. Build an audience one platform at a time and remember that this is a community that you’re trying to create, revolving around your business – but more on that in our next section.

Make sure to do some research before deciding which platform to start with. Identify where your potential customers spend the majority of their time. Understand what hashtags are commonly associated with the products and services you sell, and study the best ways to ensure your content gets in front of these potential customers. Once you feel confident you’ve identified where your audience is, it’s time to set up that account and start posting! Don’t forget – post at least a few times a week, every week, to slowly establish the audience and community you want.

Community

That brings us to our second concept: Engagement. Don’t just use your profile as a podium to talk about yourself and your business. Interact with your customers and potential customers on their level. Provide some free advice that helps someone solve a problem or even share an occasional meme to show a more light-hearted side to your audience.

Remember that when you choose to participate in a conversation, you are speaking as an extension of your business and build credibility with your audience. Gain their trust, speak to them as equals, and provide a reason for them to keep listening to what you have to say. Whether it’s an opportunity to answer one-on-one questions, providing some insider advice, or providing a live demonstration on a certain customer’s vehicle, leverage a strategy that keeps them engaged. Always stay away from retail-oriented content that only ever advertises your business or asks them to spend money as this is likely to disinterest your audience base fast. Instead, show them the value of the services you offer and you’ll be surprised how many reach out to you asking for pricing.

Now you’re ready to utilize social media to market your automotive styling franchise! Don’t forget – we’re always here to help. Plus, if you have any questions or need some specific advice, you’re welcome to reach out any time.

If you’re interested in owning your own Tint World® automotive styling franchise location, download a franchise kit to learn more!

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Tint World® Franchisee Testimonials

Tint World® Franchisees love to share their success stories.

Excellent franchise. They have everything you need to be successful. I look forward to the Tint World® Franchise Convention and Awards Banquet training every year. They offer the greatest brands and have a great corporate team.

Tim Kjaer

Owner of Tint World®

Medford, NY

The marketing department of Tint World® is amazing. I have an automotive accessory background and I prefer to be part of the franchise system because they do it for me at my stores. It is a huge added value to what they offer.

Danny Rios

Owner of Tint World®

San Antonio, TX

I chose to join the Tint World® family and become owner of the Pittsburgh location after seeing the massive success the franchisees are having and learning about the dedication that the Tint World® corporate team has for the store owners to thrive.

Brandon Blume

Owner of Tint World®

Pittsburgh, PA

Opening a Tint World Franchise has been a great experience. We've been open for a little over a year now and have far exceeded our goals!

Donnie Saucier

Owner of Tint World®

Gulfport, MS

I want to thank the CEO, Charles Bonfiglio for being a great role model for the last five years and taking the time to share his wisdom with me; business and non-business related. He represents everything I'm striving to become one day - in business, as a father and a husband - a true inspiration! Thank you!

Danny Shenko

Owner of Tint World®

Fort Lauderdale & Sunrise, FL

This is an excellent franchise opportunity. The Corporate Team is great to work with. Charles' passion and excitement is contagious!

Richard Martin

Owner of Tint World®

Albany, NY

We have had a great transition from the moment we considered a franchise purchase with Tint World to opening our store. They have a great team to support you the entire way!

Xan Owens

Owner of Tint World®

Morgan Hill, CA

I chose to open a Tint World franchise after seeing several stores and meeting the dedicated, professional staff at the corporate office. They are very real people that care about creating opportunity for more people to build their own successful business.

Jeff Rackley

Owner of Tint World®

The Colony, TX

The reason I chose Tint World is that they treat you like family. I felt very welcomed during Discovery Day and Charles, the CEO is so passionate with Tint World and it shows it in how Tint World keeps successfully growing.

Pedro Flores

Owner of Tint World®

Midland, TX

I just wanted to thank you all for the training at Corporate. It’s obvious to me why the Franchise is growing so fast. Having the right leadership, employees and products is what every business strives for and I see it all in Tint World. I am very excited to get my contribution added to your family and I'm looking forward to learning more from everyone there.

Stephen Klein

Owner of Tint World®

New Orleans-Elmwood, LA

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Franchise Times Top 200+

*This information appears in the Tint World® Franchise Disclosure Document 2023 Item 19*, your results will vary depending on how well you faithfully follow the franchise system.

*2 Total US Automotive Aftermarket is projected at $500 Billion in the parts and accessories auto care industry that services approximately $289.5 Million vehicles in 2023 and projected to reach $560 Billion in 2026.

*3 Specialty Equipment Market Association (SEMA) performance parts and accessories subset of the entire automotive aftermarket is projected at $53.71 Billion in 2023, and projected to reach $58.66 Billion in 2025. Architectural Window Films Market is protected at $3.22 Billion In 2022 and protected to reach $4.59 Billion In 2030. Automotive Window Film Market is protected at $3.83 Billion in 2022, and is protected to reach $11.7 billion by 2030. Total US Window Film Market is protected at $10.59 Billion in 2021, and protected to reach $16.56 Billion in 2030.

*4 Automotive Aftermarket Wheels is projected at $22.05 Billion in 2022, and projected to reach $52.6 Billion in 2031. Automotive Electronics Market is projected at $252.70 Billion in 2022, and projected to reach $415.16 Billion in 2030. Automotive Wrap Films Market is protected at $5.81 Billion in 2022, and projected to reach $28.89 Billion in 2030.

*1 Minimum financial requirements are used in consultation with our finance department to assist with lending.

*2 Please see Item 7 of the Tint World® Franchise Disclosure Document 2023 Item 19* for initial investment information.

*3 The Tint World® Conversion and Co-Brand Programs may cost less to implement our franchise. Contact Our franchise development team to review the program details.